With their ability to buy in bulk and undercut their competitors, supermarket chains have been and will continue to be a severe threat to traditional florists. The Internet continues to grab a bigger and bigger chunk of sales, forcing existing businesses to shift operations online and causing underperforming florists to close their doors. Though this information may sound glum, the upside is that those who know how to work the Internet can do well in the coming years and with an aging workforce some countries like the UK are facing shortages of experienced labour. UK Floral industry statistics The approximately 8, floristry businesses in the UK employ approximately 17, people.
The strategies used by each competitor to achieve their objectives. A List of Competitors The analysis begins with a list of your company's competitors. Most of the time, such a list is comprised of what your company cconsiders to be its chief competitors.
However, there may be other companies that indirectly compete with yours, ones that offer products or services that are aiming for the same customer capital. You will also want to include information on companies that may be entering your market in the coming year.
Once you have compiled the list, you can highlight those companies that will be the greatest challenge. Competitor Product Summary Analyze the competition's products and services in terms of features, value, and targets. How do your competitor's sell their wares?
How do they market them? Customer satisfaction surveys conducted by the trade press can help you tremendously. How do customers see your competition?
Ask your sales force for information -- they can be your best source of information about your competitor's customers. It's likewise important to include information on how competitors distribute and advertise their products.
You will want to talk about product quality and, where possible, find out how they are staffed. Competitor Strengths and Weaknesses As you put together the list of competitor strengths and weaknesses, be objective. You'll do your company no good if you allow bias toward your own products and services to cloud your judgment.
Try to see the competition's products as though you were the competitor. What makes their products so great? If they are growing rapidly, what is it about their product or service that's promoting that growth? You can find this information in a variety of ways.
Certainly there are numerous Internet resources you can use -- the competitor's Web site is always a good start.
The trade press is an invaluable resource, but don't do all your research through the Internet. Make some phone calls, talk to the journalists and consultants who are active in the industry.
These people are a lot easier to find than you'd think, and they are often happy to share facts and opinions with you.
Competitor Strategies and Objectives Observe how your competitors market themselves through press releases and advertising. Quarterly and annual reports reveal a great deal of information, too.
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This flagship report from Dodge Data & Analytics provides the outlook for U.S. construction starts in and , including a detailed forecast of the industry's economic environment and market trends.
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The Container Shipping Industry Trends and Market Outlook. Evolution of Container shipping started in early ’s and by early ’s it evolved as the most common medium of transportation for commercial and industrial goods such as heavy machineries by sea.
Outlook: Credit 8 Mill and Main Place, Suite Maynard, MA Write-offs of bad debt as a percentage of annualized receivables hit a low of % in but bounced upward to Pro-industry shift regarding class action suits; executive shift at CFPB.