Hire Writer The staff offers customers a delightful and pleasing shopping experience when customers come to Kudler Fine Foods University of Phoenix,
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. As illustrated by Team B, authors of this paper, Kudler hired Team B as consultants whose mission is to assist them in becoming more creative and innovative.
This paper also identifies the internal and external drivers of innovation of Kudler Fine Foods. Mission Statement and Vision Summary Kathy Kudler, creator and owner, had a vision to offer customers the experience of shopping the world for fine foods in a one-stop convenience store.
The store offers an extensive selection of quality-fresh ingredients and gourmet cooking tools at reasonable prices. Kudler opened its first location in La Jolla, California inand in opened the Del Mar location. In addition to providing fine foods rarely available in grocery stores, studies are done to provide the most popular items on a regular basis.
In addition, Kudler Fine Foods also changes the selection routinely to offer new and exciting products. This method of product selection is a creative and innovative way to gain customer satisfaction and loyalty while appealing to new customers, Apollo Group, Inc.
In addition to product selection, Kudler Fine Foods also uses customer promotions and advertisement to produce customers and revenues.
One customer promotion program is the Frequent Shopper Program to provide discounts and with new customer referral points. Kudler also promotes sales through local newspaper advertisements. Promotional offers are available in all locations at the same time to avoid advertisements that appear incorrect.
While the advertisements serve as a tool to enhance business, the company also offers a website for customers to view products. Designs of the newspaper advertisements and website promote the same type of quality as the products offered, Apollo Group, Inc.
The growth strategy for new customers currently is social networking, minimal advertisement, and word of mouth. Although word of mouth is a persuasive tool, Kudler Fine Foods needs to do more in order to gain additional business.
New ideas for Kudler in business growth include additional advertising using billboards, sales promotions and special discount events, and targeting local marketing to identify needs and wants of area customers.
These additional methods enhance the customer programs currently used, Apollo Group, Inc. Internal and external drivers of innovation A SWOT strengths, weaknesses, opportunities, threats analysis exists for Kudler. Such forces include environment, supply and demand, and organizational behavior and strategy.
Weaknesses are that primary dealing is in perishables and high pay-roll. Opportunities are in areas for catering, increase in product line, and opportunity to be acquired. Threats are from gourmet shops and economical affects, Strategic Objective, n. Internal aspects relate to strength and weakness.
Because Kudler is small, it is more manageable. Growth can only be effective if additional facilities operate under the same level of quality as the three existing locations. This does not come cheap, however, and is a weakness for Kudler.
Additionally, the risk in handling perishables is costly if inventory is not exhausted by a minimum of three fourths.Kudler Fine Foods PAGE * Arabic 1 Kudler Fine Foods - Benefits and Drivers Proposal University of Phoenix Kudler Fine Foods - Benefits and Drivers Proposal _Introduction_ Kudler Fine Foods is a virtual organization demonstrated in a University of Phoenix simulation.
Kudler Fine Foods is a specialty foods store in the San Diego metropolitan area. Like many businesses, Kudler must adapt to the changing needs of the market and the organization itself. The sales department of Kudler Fine Foods faces the need for changes within its operations. Kudler Fine Foods - Benefits and Drivers Proposal Kudler Fine Foods PAGE * Arabic 1 Kudler Fine Foods - Benefits and Drivers Proposal University of Phoenix Kudler Fine Foods - Benefits and Drivers Proposal _Introduction_ Kudler Fine Foods is a virtual organization demonstrated in a University of Phoenix simulation.
Kudler Fine Foods Paper. Kudler Fine Foods Paper.
Introduction. Kudler Fine Foods is a company that was established to deal with fine food. It dates back to , which is the year that it began its operation. Kudler Fine Foods PAGE * Arabic 1 Kudler Fine Foods - Benefits and Drivers Proposal University of Phoenix Kudler Fine Foods - Benefits and Drivers Proposal _Introduction_ Kudler Fine Foods is a virtual organization demonstrated in a University of .
Group A will identify the internal and external drivers of innovation for Kudler Fine Foods and will also describe how innovation, design, and creative thinking may benefit the company in terms of meeting Kudler Fine Foods objectives. Let us write you a custom essay sample on Benefits and Drivers – Kudler Fine FOR YOU For Only $