This means that almost anyone with the desire can market internationally, but will do so with varying levels of success, depending on the thought and research that is put into the international marketing strategy. Companies selling goods that have customs restrictions, like food and live plants, must contend with a more rigorous regulatory process before marketing their products internationally.
Over the past several years, Coca Cola Enterprises has honed its focus on diversity and built a foundation for inclusion companywide. This has resulted in the organization introducing engaging and innovative programs, obtaining the enthusiastic support of senior leadership, and generally gaining momentum.
Aligning Diversity Plans with Business Priorities Although Coca Cola Enterprises is proud of the progress already made, the organization is now challenged with maintaining momentum, better aligning diversity and inclusion plans with the priorities of business, and focusing on some specific dimensions of diversity and inclusion.
The company is currently considering turning this into a yearly requirement for all managers to help nurture a culture of constructive dialogue around diversity and inclusion.
To better align diversity and inclusion plans with business priorities, Coca Cola Enterprises also created the Diversity in Action program, which encourages sites and business functions to create and track the progress of diversity and inclusion action plans based on assessments and regular meetings with senior management.
The company will continue this program, which has helped target most of its workplace and community initiatives. The next step is to begin exploring diversity and inclusion in relation to the marketplace and suppliers.
Thanks to consistent efforts in this area, the company is seeing positive results. Woman currently account for 33 percent of its board of directors and 29 percent of its executive leadership team—two and a half times the European average for boards of directors and nearly three times the European average for executives.
Female participation at all leadership and management levels is also on the rise. These socio-demographic trends will require Coca Cola Enterprises to focus even more closely on ethnic, generational, and disability issues in the future.References * For nontechnical reading about transformational and transactional leadership, the following are suggested: James MacGregor Burns's Leadership (Harper, ); Bernard M.
Bass's Leadership and Performance Beyond Expectations (Free Press, ) and “Leadership: Good, Better, Best” (Organizational Dynamics, ); Noel Tichy and Michelle Devanna's Transformational Leadership. Making organizational change work is not easy.
Let these five successful change management stories inspire your company's own change initiatives. The Coca-Cola company shows its organizational culture through the following indicators as they are found in their company webpage.
The vision of the Coca-Cola company is reader-friendly, as it. Matching the Man to the Machine: Human Factors in the Success of All We Do. © The Coca-Cola Company, all rights reserved.
COCA-COLA®, "TASTE THE FEELING", and the Contour Bottle are trademarks of The Coca-Cola Company. Strategic Organizational Change, Third Edition is written by a leading organizational change consultant.
In this book, Dr. Beitler begins by providing a systematic approach for diagnosing organizational problems.