The company must innovate and use its strengths to address threats in the external business environment of the coffee and coffeehouse industries.
Brand Image — A strong brand image is a key strength for any brand. Over time, Nike has built a strong image as an ethical and customer oriented business.
It is an innovative brand that is also known for its excellent marketing and for good quality products. Its swoosh logo sets it apart from the crowd of businesses. Excellent Marketing capabilities — Marketing can be a source of competitive advantage in this era. A very large part of the entire battle is being fought in marketing and marketing capability of a brand determines its sales and revenue.
Not just Nike, its competitors are also focusing heavily on marketing. Apart from innovative marketing and advertising, the brand spends a heavy sum on marketing. Nike is now relying increasingly on digital and social media advertising. In the fiscal yearthe brand achieved record growth in revenues and earnings per share despite continuing foreign currency headwinds.
Its number of non US retail stores has climbed to Total number of Nike brand factory stores is now and that of brand in line stores is The number of Converse stores internationally has also grown to Large and well managed supply chain and distribution network — A large and well managed supply chain and distribution network is also among the key strengths of Nike.
For a well known sports shoe and apparel brand, Nike has a quite big and well managed supply chain and distribution network.
|Downloading prezi...||While share-price expansion over the course of the year was less than impressive, the company has been able to grow in stride with the broader industry from an operational perspective.|
|Starbucks’s Weaknesses (Internal Strategic Factors)||Huge gains from implementing best practices.|
|Header Right||The products of the company are available at more than 6, outlets and franchises in more than 4, alone in the United States of America. The company is now one of the largest baked goods and coffee chains in the world.|
It relies almost totally on independent manufacturers for the production and supply of its products. The brand works with more than suppliers across 42 nations and has strategic partnership with apparel factories in 37 countries and footwear factories in 15 countries.
Asia has the highest number of Nike suppliers and especially in China, Indonesia and Vietnam. The brand has stores internationally of which around a third are in US and two third outside US.
The brand has Nike and Converse websites in 45 countries and is working on new innovative models to extend its reach closer to the customers. Overdependence on the US market — The brand still depends heavily on the US market for sales and revenue.
While the brand has expanded fast overseas, the US market is its biggest source of income.Starbucks Coffee “inspires and nurtures the human spirit,” starting with its employees. To address this component of its mission statement, the company maintains a small company culture, where rapport and warmth are important.
A swot analysis of Nike for - check out the brand's strengths, weaknesses, opportunities and threats. Nike has focused on product innovation and marketing for growth. “Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods, selling more than billion cups of Hot and Iced coffee and Espresso-based %(4).
To do so, we will be taking a brief look at Dunkin Brands’ business in this article by performing an easy-to-follow SWOT analysis of the company, evaluating its . Published: Mon, 5 Dec The aim of this project report is to critically analyse the strategic issues being faced by an organization.
The organization chosen for this task is the company Starbucks, which will be analysed using relevant concepts reviewed in the module using appropriate theory and models.
SWOT Analysis of Dunkin' Donuts HISTORY The MUNCHKINS: VISION MISSION It all started in when Mr. William Resenberg founded Industrial Luncheon Services, a company that delivered meals and coffee break snacks to factory workers in the outskirts of Boston, Massachusetts.